WASHINGTON: In a widely predicted move, Hill & Knowlton has
acquired The ProMarc Agency, a 5-year-old hi-tech firm.
The acquisition brings H&K's Washington-DC based tech practice billings
to about dollars 6 million and will double its staff size to nearly 30
ProMarc billed dollars 4.5 million last year and had 25 people.
The terms of the acquisition were not disclosed, but the deal was
handled by parent company WPP out of London, rather than by H&K, said
Tom Hoog, president and CEO of H&K's US operations.
ProMarc's founder, Alissa Fogelman-Beyer, becomes the tech practice's
leader and senior managing director. She is also considered part of
H&K's US tech practice, headed by Maureen Blanc. David Groobert, who
handled technology marketing at H&K Washington, will now only handle
ProMarc's Northern Virginia office will close.
ProMarc's clients include Politec, Loral Cyberstar and Ztango.