Fleishman persuades IHOP to swap silver for gold to promote newcoins

GLENDALE, CA: The International House of Pancakes (IHOP) will lend

a hand to the US Mint next month when it retires its legendary Silver

Dollar Pancakes in favor of Golden Dollar Pancakes, to help promote the

new gold dollar coin.



The name change, suggested to IHOP by the US Mint's PR agency,

Fleishman-Hillard, is just one part of IHOP's comprehensive summer

campaign to help promote the coins. The restaurant has committed to

distributing the coins as change in all its stores, and will give away

dollars 10,000 worth of the currency in a competition held this summer.

A national ad campaign will run concurrent to the promotion, for which

an ad agency is being sought.



Founded in 1958, IHOP has been serving the miniature Silver Dollar

Pancakes for 40 years. This will be the first time the name has ever

been changed.



Whether the new name will remain after the summer promotion is still

being decided.



Arranged by US Mint and Fleishman reps over six months of negotiations,

the promotion is slated to run through May and June of this year. IHOP

PR manager Patrick Lenow would say only that the company was 'looking at

some options for our Silver Dollar Pancakes.'



Fleishman won the dollar coin account from the US Mint in May of

1999.



The coin, featuring Native American Sacagawea, was unveiled by the Mint

in March 2000.



Use of the coin is still limited, although Fleishman won a PRWeek award

earlier this year after exceeding the 2000 target in less than a month.



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