GLENDALE, CA: The International House of Pancakes (IHOP) will lend
a hand to the US Mint next month when it retires its legendary Silver
Dollar Pancakes in favor of Golden Dollar Pancakes, to help promote the
new gold dollar coin.
The name change, suggested to IHOP by the US Mint's PR agency,
Fleishman-Hillard, is just one part of IHOP's comprehensive summer
campaign to help promote the coins. The restaurant has committed to
distributing the coins as change in all its stores, and will give away
dollars 10,000 worth of the currency in a competition held this summer.
A national ad campaign will run concurrent to the promotion, for which
an ad agency is being sought.
Founded in 1958, IHOP has been serving the miniature Silver Dollar
Pancakes for 40 years. This will be the first time the name has ever
Whether the new name will remain after the summer promotion is still
Arranged by US Mint and Fleishman reps over six months of negotiations,
the promotion is slated to run through May and June of this year. IHOP
PR manager Patrick Lenow would say only that the company was 'looking at
some options for our Silver Dollar Pancakes.'
Fleishman won the dollar coin account from the US Mint in May of
The coin, featuring Native American Sacagawea, was unveiled by the Mint
in March 2000.
Use of the coin is still limited, although Fleishman won a PRWeek award
earlier this year after exceeding the 2000 target in less than a month.