Burson reveals aid for Mrs. Earnhardt

NEW YORK and ORLANDO, FL: In the week that autopsy records were

made legally exempt from Florida's government in the sunshine laws,

PRWeek has learned that Burson-Marsteller helped Teresa Earnhardt, widow

of racing legend Dale Earnhardt, to victory.

The law states that government information is in the public domain.

Mrs. Earnhardt fought for the caveat to prevent The Orlando Sentinel from

obtaining photos from her husband's death at this year's Daytona


Peter Himler, Burson EVP and MD for media relations, said Burson was not

involved in lobbying, but saw the task as motivating public support for

the bill to become law. 'We will continue to work with Mrs. Earnhardt as

long as the Sentinel keeps up the pressure to violate her privacy,' said


The Sentinel retains Hill & Knowlton for crisis communications and will

fight the law change. The paper's director of corporate communications,

Ashley Allen, said it plans to publish a report on the autopsy photos

from a doctor of automotive biomechanics, an expert agreed upon by both

parties in a court-ordered mediation.

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