NEW YORK and ORLANDO, FL: In the week that autopsy records were
made legally exempt from Florida's government in the sunshine laws,
PRWeek has learned that Burson-Marsteller helped Teresa Earnhardt, widow
of racing legend Dale Earnhardt, to victory.
The law states that government information is in the public domain.
Mrs. Earnhardt fought for the caveat to prevent The Orlando Sentinel from
obtaining photos from her husband's death at this year's Daytona
Peter Himler, Burson EVP and MD for media relations, said Burson was not
involved in lobbying, but saw the task as motivating public support for
the bill to become law. 'We will continue to work with Mrs. Earnhardt as
long as the Sentinel keeps up the pressure to violate her privacy,' said
The Sentinel retains Hill & Knowlton for crisis communications and will
fight the law change. The paper's director of corporate communications,
Ashley Allen, said it plans to publish a report on the autopsy photos
from a doctor of automotive biomechanics, an expert agreed upon by both
parties in a court-ordered mediation.