CHICAGO: Edelman, Hill & Knowlton, Ogilvy and Golin/Harris will be
among major PR firms trying to grab a dollars 1.4 million-a-year PR
assignment from the Illinois Department of Commerce and Community
Development. Burson-Marsteller is also considering joining the
Responses to the department's RFP are due April 13. A winner will be
picked in mid-June for a three-year assignment beginning July 1.
Edelman is the incumbent agency, but the commerce department puts its PR
work out for bid every three years. Its latest RFP broadens the
responsibilities for its PR agency.
'Typically with Edelman, 90% of our PR is tourism, but we see tourism
falling under the umbrella of economic development in the future,' said
Brian Reardon, communications manager with the department. Straight
tourism work will account for only about 70% of what the department's
new agency handles, he said. It will also address PR for issues such as
recycling, energy efficiency and the state's business environment.
The commerce department has spent dollars 2 million annually on PR in
the past, but part of that money is being transferred to its
international trade outreach efforts, so the new contract is for
slightly less, at dollars 1.4 million.