MIAMI: Edelman's Miami office has scored three new accounts -
Solutia, TracFone Wireless and Stratasys - that will bring about dollars
500,000 to the agency.
Edelman will promote Solutia's new line of hurricane proof windows,
first in Florida and then throughout the Gulf coast and Southeastern
The account is timely as new building codes are taking effect in Florida
this year, specifically mandating hurricane proof windows or
The Solutia win is especially sweet. 'We used to represent DuPont, the
market leader in hurricane windows,' explained Alec Rosen, SVP. 'But
they cut back their marketing and branding for product marketing.'
TracFone Wireless, a subsidiary of Mexican company TelMex, has retained
the firm for product brand marketing of its pre-paid wireless phone. 'A
few years ago, pre-paid was only for the credit-challenged,' Rosen
Now the company is looking to market the product to families with
children ages 10-14.
'They want their kids to have a cell phone when they go to the mall, but
not rack up bills larger than the mortgage,' Rosen said.
StrataSys, a tech consulting firm, has retained the agency to help it
target IT media for its healthcare software products.