Singer adds four new PA clients, anticipates dollars 2m in 2001income

SAN FRANCISCO: Singer Associates, the San Francisco boutique

founded by former GCI Group/SF managing director Sam Singer, has signed

four new public affairs clients and landed its first advertising and

corporate identity campaign.



New public affairs and corporate communications assignments include

French bank BNP Paribas, Phelps Vineyards of Napa, CA, the San Francisco

Ballet and the Koret Foundation, one of the largest Jewish-sponsored

charitable trusts in the US, with assets of dollars 300 million.



In addition, Underwater World, a popular marine-themed tourist

attraction at San Francisco's Pier 39, has tapped Singer to develop a

new corporate identity and ad campaign. Previously handled by the

Richards Group in Dallas, the account has an estimated media spend of

dollars 500,000.



According to Singer, a well-known crisis communications expert whose San

Francisco public affairs agency Kamer-Singer was acquired by GCI in

February 1999, his firm has been taking strides to diversify into

advertising and other integrated communications. Earlier this year, the

agency hired Ron Berman, a former creative director from True North's

FCB, and former BBDO graphic designer David Torme to handle such

business.



With nine full-time employees and accounts such as the San Francisco

49ers, Ford Motor Company/Pacific Bay Homes, Marriott and Arnold Palmer

Golf, Singer is projecting fee income of nearly dollars 2 million in

2001.



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