His proudest moment was a hunker in a bunker, and he relates to
puppies, turtles and Katz. Meet Andy Cooper, co-principal of CooperKatz
Describe the company you work for
Ralph Katz and I started CooperKatz five years ago after 20-plus years
at Burson-Marsteller. We have 18 employees and earned dollars 2.3
million during 2000 from clients in the technology, telecommunications,
professional services, financial services, e-services, b-to-b and
consumer products areas.
What do you do?
As a principal, I do a little of everything. But the most important
thing is writing: program recommendations, pitch letters, bylined
articles, press releases, speeches, scripts. Some of our people think of
me as CEO - Chief Editorial Officer. As a former English and journalism
teacher, I enjoy this immensely.
Tell us something interesting about your company
We encourage a casual, supportive work environment and our media
director has introduced several 'stress reduction' initiatives to the
office. One day I was meeting in our conference room with clients from
the construction industry. As the meeting ended, we opened the door to
the fragrant smell of aromatherapy candles. For a moment, I think our
clients wondered whether their PR firm was really in tune with their
What is your greatest achievement?
Professionally, I am most proud of leading the public education program
that accompanied the introduction of the redesigned US currency. It was
a massive, global effort in 200 countries that won high marks from the
Treasury Department and foreign governments and a remarkably
praiseworthy editorial in The New York Times.
Personally, it's being a father to two great kids.
What was your best campaign?
The Bunker Bob Y2K Tour Across America for HomePoint, an e-tailer of
home furnishings products. CooperKatz planned and executed a 36-city
media tour of a 50-foot glass house on wheels, with a character, Bunker
Bob, whose quest was to find the perfect place to 'bunker down' in the
new millennium. We got over 160 TV stations to cover the story.
What's the most daring thing you've ever done - in or out of work?
Leaving a 21-year career at Burson-Marsteller to start CooperKatz - at a
time when I had two little kids and one very big mortgage.
Which historical figure would you most like to represent?
Thomas Edison. I'd love to publicize his new product idea!
Who would you most like to work with?
My longtime mentor at Burson was Tom Mosser. I wish I could work with -
and be with - Tom again. He was killed by the Unabomber.
If you were an animal, what would you be?
It varies. Some days I'm a lion, other days a puppy dog. When I'm
writing, I like to be left alone.
So I guess I'm a turtle at those times. Some people think I'm a wise
owl. Others think I'm a clever cat. Basically, I think this is a silly
question that I shouldn't have answered. (Ed: Oops - too late.).