QUESTIONS & ANSWERS: Andy Cooper

His proudest moment was a hunker in a bunker, and he relates to

puppies, turtles and Katz. Meet Andy Cooper, co-principal of CooperKatz

& Company.



Describe the company you work for



Ralph Katz and I started CooperKatz five years ago after 20-plus years

at Burson-Marsteller. We have 18 employees and earned dollars 2.3

million during 2000 from clients in the technology, telecommunications,

professional services, financial services, e-services, b-to-b and

consumer products areas.



What do you do?



As a principal, I do a little of everything. But the most important

thing is writing: program recommendations, pitch letters, bylined

articles, press releases, speeches, scripts. Some of our people think of

me as CEO - Chief Editorial Officer. As a former English and journalism

teacher, I enjoy this immensely.



Tell us something interesting about your company



We encourage a casual, supportive work environment and our media

director has introduced several 'stress reduction' initiatives to the

office. One day I was meeting in our conference room with clients from

the construction industry. As the meeting ended, we opened the door to

the fragrant smell of aromatherapy candles. For a moment, I think our

clients wondered whether their PR firm was really in tune with their

industry...



What is your greatest achievement?



Professionally, I am most proud of leading the public education program

that accompanied the introduction of the redesigned US currency. It was

a massive, global effort in 200 countries that won high marks from the

Treasury Department and foreign governments and a remarkably

praiseworthy editorial in The New York Times.



Personally, it's being a father to two great kids.



What was your best campaign?



The Bunker Bob Y2K Tour Across America for HomePoint, an e-tailer of

home furnishings products. CooperKatz planned and executed a 36-city

media tour of a 50-foot glass house on wheels, with a character, Bunker

Bob, whose quest was to find the perfect place to 'bunker down' in the

new millennium. We got over 160 TV stations to cover the story.



What's the most daring thing you've ever done - in or out of work?



Leaving a 21-year career at Burson-Marsteller to start CooperKatz - at a

time when I had two little kids and one very big mortgage.



Which historical figure would you most like to represent?



Thomas Edison. I'd love to publicize his new product idea!



Who would you most like to work with?



My longtime mentor at Burson was Tom Mosser. I wish I could work with -

and be with - Tom again. He was killed by the Unabomber.



If you were an animal, what would you be?



It varies. Some days I'm a lion, other days a puppy dog. When I'm

writing, I like to be left alone.



So I guess I'm a turtle at those times. Some people think I'm a wise

owl. Others think I'm a clever cat. Basically, I think this is a silly

question that I shouldn't have answered. (Ed: Oops - too late.).



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