NEW YORK: PR Newswire (PRN) has created a new position to
capitalize on the growth potential of the interactivity market, naming
Bridget Aronna manager of interactive services product integration.
Aronna will focus on the company's forthcoming TButton(TM), and Global
Business Garden (GBG) offerings. Targeted to pre-IPO companies, GBG was
soft-launched a few weeks ago in partnership with the National Business
GBG has 27 clients, which post their profiles online.
'Their goal is to have their profile described to venture capital and
entrepreneurs,' said Aronna. 'Our goal is to give them discounted
services to get them familiar with PRN in early stages and they can
later graduate to other services.'
In a few weeks, the company will officially launch the TBut-ton(TM)
interactive news release service, which is currently being beta-tested
in the US.
It surveys online press release readers to gauge their interest in the
news, and Aronna is working with PRN's UK and Hong Kong offices to begin
Aronna previously served as coordinator for PRN's global markets,
researching new business ventures and coordinating new service rollouts.