HARRISBURG, PA: The Pennsylvania Liquor Control Board (PLCB), the
US' largest purchaser of wine and spirits, has put its PR business up
It has used Harrisburg-based Knezic/Pavone Advertising for PR for the
past five years.
Nelson McCormick, chief of PLCB's procurement division, is overseeing
the pitch process. While he would not disclose a budget, he confirmed
that PLCB will hold a pre-proposal conference on April 20 for firms
interested in responding to the agency-of-record RFP. The meeting will
assist agencies in developing programs to review the effectiveness of
current PLCB public relations, education, licensing and marketing
The RFP, posted March 27, is for a contract with five, one-year
The start date is subject to negotiation, and the ending date is slated
for September 30, 2006.The winning agency will report to the board's
press secretary, who heads up an in-house staff of three.
Agencies will be expected to conduct focus groups and other research on
consumer or public attitudes, seek out public service opportunities and
produce multimedia materials, including artwork/graphics, layout and
design. They are also expected to provide advertising for print,
electronic and outdoor media.
PLCB licenses more than 20,000 Pennsylvania businesses to handle
alcoholic beverages. These account for dollars 13 billion in income
The state is famous for Penn Brewery, which markets five different beer
brands, and Pottsville-based Yuengling, the oldest beer brewer in North
America. A new dollars 50 million Yuengling brewery is expected to open
in the next couple of months and should add 100 new jobs to the
The RFP will close at 1pm on May 22.