BOSTON and SAN FRANCISCO: Two Omnicom agencies have acquired
majority interests in Seoul-based Korean PR firms in the hopes of
expanding global capabilities.
Brodeur Worldwide has acquired a majority interest in InComm and will
rebrand the agency as InComm Brodeur.
In a separate transaction, Fleishman-Hillard has purchased a majority
interest in IT Korea. The agency is the company's eighth purchase in the
region and will be rebranded as Fleishman-Hillard Korea.
John Brodeur, president of Brodeur Worldwide, said his agency has
partnered with InComm since 1997, but bought a majority stake to give
clients access to what he called 'a growing Asia network.' Brodeur
Worldwide has 10 other partner agencies in Asia.
'We see Korea as a real sparkplug to expanding our interactive and
online communications work across the region,' said Brodeur.
Meanwhile, Rick Sullivan, president of Fleishman-Hillard International,
said the first task for IT Korea will be to grow from a tech
concentration to a full-service agency. He added that he plans to
recruit additional staff, mainly in Korea.