WASHINGTON: Octagon, one of the world's largest sports marketing
firms, has signed a partnership with the non-profit organization
America's Promise in order to capitalize on the PR value of its athlete
These include tennis star Martina Hingis, NBA's Jerry Stackhouse and
Olympic gold-medal swimmer Tom Dolan. All will serve as spokespeople,
mentors and volunteers for a variety of community organizations serving
children and youth.
The athletes are not paid for their services, but are matched with their
personal interests. For instance, Stackhouse has a history of diabetes
in his family and therefore has chosen to act as a spokesperson for
national diabetes organizations.
An Octagon spokesman said the goal of the arrangement is to develop
long-term relationships between non-profit organizations and the
athletes, rather than pairing them up on an as-needed basis.
America's Promise was founded in the spring of 1997 by then-General