Octagon puts its athletes into PR

WASHINGTON: Octagon, one of the world's largest sports marketing

firms, has signed a partnership with the non-profit organization

America's Promise in order to capitalize on the PR value of its athlete


These include tennis star Martina Hingis, NBA's Jerry Stackhouse and

Olympic gold-medal swimmer Tom Dolan. All will serve as spokespeople,

mentors and volunteers for a variety of community organizations serving

children and youth.

The athletes are not paid for their services, but are matched with their

personal interests. For instance, Stackhouse has a history of diabetes

in his family and therefore has chosen to act as a spokesperson for

national diabetes organizations.

An Octagon spokesman said the goal of the arrangement is to develop

long-term relationships between non-profit organizations and the

athletes, rather than pairing them up on an as-needed basis.

America's Promise was founded in the spring of 1997 by then-General

Colin Powell.

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