NEWS IN BRIEF

NEW YORK AND CHICAGO: BSMG Worldwide has added new SMDs in both New

York and Chicago. In Chicago, Marge Ferroli, formerly MD at

Burson-Marsteller/Chicago, will be responsible for broadening the

Chicago office's corporate capabilities. In New York, Gary Gerard comes

to BSMG from Wall Street law firm Stroock & Stroock & Lavan where he led

marketing strategy and comms as chief marketing officer.



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