ROSEMONT, IL: Dairy Management (DMI), the trade group behind the
famous milk mustache ads, is searching for a PR agency to tackle
increased public and media interest in mad cow and foot-and-mouth
'We are looking for an agency to handle new marketplace challenges
facing the industry,' said Jean Ragalie, DMI's EVP of public and
industry relations, in a statement.
DMI has retained consultant Jerry Swerling to handle the search.
Swerling emphasized that the new agency is not intended to replace any
of the existing PR relationships, including BSMG, which handles the milk
There has been a ramping up of media coverage of food-related issues in
recent months, stemming in part from the outbreak of foot-and-mouth
disease in the UK, other parts of Europe and, separately, in
Concern about mad cow disease is on the rise as well, even though it has
not yet occurred in the US. Last week, a Department of Commerce
subcommittee heard testimony from the food industries and scientists
about protecting the nation's food supply.