CHICAGO: Despite company-wide layoffs, Ogilvy PR's new-business
machine is still turning, with healthcare offering the biggest ray of
Ogilvy Chicago has been named agency of record for the University of
Illinois' Chicago (UIC) Medical Center. Sources said the account is in
the high six-figure range, and Brad Wilks, the office's MD, said it will
be among the agency's top five. 'This is an important win for us. It
really validates our move into healthcare and medical PR in this
marketplace,' he said.
The UIC Medical Center hadn't used an outside firm for some time but
decided this time to get advice on marketing itself to consumers,
physicians and other audiences, said Mark Rosati, director of public
Ogilvy Chicago is also said to be in line for some major work from Blue
Cross/Blue Shield. While Wilks wouldn't comment on the reports, Teri
Vlasac, director of corporate media relations at Blue Cross, denied her
company had hired Ogilvy Chicago as its agency of record. 'We just hired
them to do project work,' she said.
With technology business down in the Midwest as elsewhere in the US,
some agencies are looking to healthcare to pick up the business slack.