LAST CALL: Nasdaq one-day dive inspires holiday

San Francisco has a long history of activism and brave individuals

championing the cause of society's downtrodden. So it's only natural

that in today's economy-obsessed times, the City by the Bay has spawned

a hero for Wall Street's current whipping boy: the Internet.

SF-based online marketing guru Michael Tchong declared April 3 - the

one-year anniversary of the Nasdaq's 349-point dive - 'Back the Net

Day.' Tchong's well-publicized promotion urged Internet users to save

the Web from extinction by purchasing something online, donating money

to an online charity, sending a virtual card through BlueMountainArts or

buying a share of e-commerce stock.

More than a few media outlets pointed out that Tchong, who publishes an

online publication about Internet marketing, stands to personally profit

from the publicity surrounding such an event. After all, if all the

dot-coms die, where will anyone place those banner ads his publication

constantly defends?

'I just happened to be the one who came up with the idea,' he sniffed.

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