WAYNE, NJ: JVC Company of America has retained TSI Communications
as its agency of record in the US, replacing the incumbent agency R&J
The move comes as JVC states its intention to raise its visibility in
the US. 'TSI's primary role will be to increase product publicity for
new product lines, and also brand awareness for JVC,' said Nancy Fleming
Bird, JVC's general manager of corporate communications. She declined to
give any budget details for the account.
The consumer electronics company is a subsidiary of Victor Company of
Japan. It manufacturers audio, video and software products.
'JVC has quite a large number of digital products, such as DVD players
and camcorders,' Bird continued. 'It's a big focus for us and that is
what we will be pushing this year.'
Bird said JVC's television systems will also be hotly promoted and
include a line of flat-screen televisions called 'I' Art'
TSI will provide nationwide media relations, strategic communications
and other media-related services. The account is being led by the
agency's digital consumer group, which specializes in consumer and
Internet technologies, computer and video games, and online
entertainment media counsel. TSI is part of Interpublic and has offices
in New York, San Francisco and London.
Outside JVC's core product areas, the company is heavily involved in
sponsorship activities across the country, including the JVC Jazz
Festival, now in its 18th year. JVC also works in partnership with six
locations of ESPN Zone, a sports-oriented theme restaurant chain. JVC
provides products and promotional prizes for ESPN Zone's competitions.
JVC also sponsors the Kennedy Space Center visitors' complex in Florida.