WASHINGTON: Online advocacy shop Grassroots.com has changed its
name to Grassroots Enterprise and made CEO Mike McCurry chairman of the
board of directors.
The name change is a bid to reflect the site's broader range of
services. Shortly after the 2000 presidential election, Grassroots.com
transformed itself from a political news portal to a provider of
advocacy and grassroots software.
McCurry hinted that dropping the '.com' suffix was also an effort to
fend off negative connotations now associated with dot-coms following
the dramatic slump in the market and the dissolution of large numbers of
'Like every other dot-com company that has survived this far, we're
trying to find ways to keep growing,' McCurry told PRWeek. The former
press secretary to President Clinton added that the name change was a
'recommendation from Grassroots' lead investors.'
As chairman of the board, McCurry said he will now lead the search for
'future funding that will no doubt be needed.' He will maintain his
position as CEO concurrently with his new responsibilities.
Grassroots Enterprise, barely a year old, now offers four software
suites designed to help public affairs groups do everything from
register as lobbyists to organize their constituents. The company has
plans to launch its newest product, Multiplier, in the coming
McCurry also dispelled rumors that he was negotiating with a number of
PR firms about joining their ranks.
'Bill Clinton is more likely to be mayor of Los Angeles, New York and
Jerusalem than I am to ever work at a PR firm,' he said.