Grassroots drops the '.com' and focuses on its software

WASHINGTON: Online advocacy shop Grassroots.com has changed its

name to Grassroots Enterprise and made CEO Mike McCurry chairman of the

board of directors.



The name change is a bid to reflect the site's broader range of

services. Shortly after the 2000 presidential election, Grassroots.com

transformed itself from a political news portal to a provider of

advocacy and grassroots software.



McCurry hinted that dropping the '.com' suffix was also an effort to

fend off negative connotations now associated with dot-coms following

the dramatic slump in the market and the dissolution of large numbers of

Web-based businesses.



'Like every other dot-com company that has survived this far, we're

trying to find ways to keep growing,' McCurry told PRWeek. The former

press secretary to President Clinton added that the name change was a

'recommendation from Grassroots' lead investors.'



As chairman of the board, McCurry said he will now lead the search for

'future funding that will no doubt be needed.' He will maintain his

position as CEO concurrently with his new responsibilities.



Grassroots Enterprise, barely a year old, now offers four software

suites designed to help public affairs groups do everything from

register as lobbyists to organize their constituents. The company has

plans to launch its newest product, Multiplier, in the coming

months.



McCurry also dispelled rumors that he was negotiating with a number of

PR firms about joining their ranks.



'Bill Clinton is more likely to be mayor of Los Angeles, New York and

Jerusalem than I am to ever work at a PR firm,' he said.



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