LONDON and DUSSELDORF, GERMANY: BSMG Worldwide has opened a new
office in Germany and expanded its London post in order to serve a
growing number of multinational biotechnology clients.
Paul Belcher has been appointed director of European operations. His
previous post was European affairs manager at the European Health
Management Association based in Brussels, Belgium.
The 13-person Dusseldorf office will specialize in pharmaceutical
Laura Schoen, president of BSMG's global healthcare practice, said the
agency earns more than dollars 200 million from healthcare clients. 'The
clients really want global support,' she said. 'If you want to get a new
product for a launch, which is where the opportunities are for us, you
have to be able to provide them with opportunities around the
BSMG has appointed Katrin Gessner-Ulrich managing director of the new
German office, joining fellow managing director Sabine Kuhnert.
In London, BSMG has incorporated its sister True North agency, Gibbs
Associates, into its existing office. Gibbs is a 20-year-old specialist
healthcare communications group whose clients include Pfizer,
AstraZeneca and SmithKline Beecham.
Michael Gibbs has been named chairman of BSMG's healthcare practice in