BSMG expands to aid biotech clients

LONDON and DUSSELDORF, GERMANY: BSMG Worldwide has opened a new

office in Germany and expanded its London post in order to serve a

growing number of multinational biotechnology clients.

Paul Belcher has been appointed director of European operations. His

previous post was European affairs manager at the European Health

Management Association based in Brussels, Belgium.

The 13-person Dusseldorf office will specialize in pharmaceutical


Laura Schoen, president of BSMG's global healthcare practice, said the

agency earns more than dollars 200 million from healthcare clients. 'The

clients really want global support,' she said. 'If you want to get a new

product for a launch, which is where the opportunities are for us, you

have to be able to provide them with opportunities around the


BSMG has appointed Katrin Gessner-Ulrich managing director of the new

German office, joining fellow managing director Sabine Kuhnert.

In London, BSMG has incorporated its sister True North agency, Gibbs

Associates, into its existing office. Gibbs is a 20-year-old specialist

healthcare communications group whose clients include Pfizer,

AstraZeneca and SmithKline Beecham.

Michael Gibbs has been named chairman of BSMG's healthcare practice in


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