Questions & Answers - Kim Hunter

He thinks of work in family terms and dreams of taking Emeril's

place as top TV chef. Meet Kim Hunter, founder and president of Lagrant

Communications and The Lagrant Foundation.

Describe the company you work for Lagrant Communications is a full

service PR and ad agency specializing in African-American and Hispanic


We're headquartered in LA, with possible offices opening in both

Northern California and the East Coast.

What do you do? A number of things. I often feel like I am mother,

father, brother, sister, grandfather, and grandmother - not only to my

staff, but also to my clients.

What is your greatest achievement? Building my business. In 1990 I gave

birth to my first child - Lagrant Communications. In 1998 I gave birth

to my second - The Lagrant Foundation. Having learned from my first

child, I was able to limit mistakes with my second. Happily, I'm no

longer 'spoonfeeding' either company.

What was your best pitch or stunt? One time I dressed up as a California

Raisin to introduce a new product to the market.

What was your biggest screw-up? Having my secretary set up an

appointment with a prospective client. Unfortunately, his ego didn't

like it that I failed to contact him myself. That was the last time that

happened. I make my own appointments now.

What's the most daring thing you've ever done - in or out of work? Back

in 1984, when I was 22, I won two round-trip tickets on Northwest

Airlines to fly anywhere in the world. I chose Hong Kong. I did not have

anyone special in my life at the time; therefore, I sold the extra

ticket to a complete stranger.

If you could work for one company/on one account, what would it be?

American Express. You don't want to leave home without it.

What time do you get up? Too early.

What invention would make your job easier? The ability to clone myself -

possibly five times. That way, I can be at all the places I need to be

at once! (I'm a type A personality.)

What is the biggest item you've ever put on expenses? A dollars 20,000

dinner for a client that the client requested.

Write the headline for the story you would most like to read in PRWeek

Ethnic Minorities Have Increased by 2000 Percent in PR Industry Over the

Last Five Years.

What do you wish you hadn't said to the media? 'Kiss my ass.'

Who (alive or dead, industry or non-industry) would you most like to

work with? Oprah Winfrey or Bryant Gumble.

What's your party piece? Did you watch Emeril on the Food Network last

night? He better watch out. I have a call in to them for my own


If you were an animal, what would you be? A whale.

Name one thing about your past people would be surprised to learn I was

on welfare during the first 18 years of my life, and I have 10 brothers

and sisters.

What skill would you most like to have? Patience.

Which historical figure would you most like to represent? Thurgood


What is the secret of your success? Tenacity, hard work and


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