PROSPECT HEIGHTS, IL: As part of an initiative to boost awareness
of its 123-year-old brand, consumer lender Household International has
promoted its IR officer, Craig Streem, to the new role of VP, corporate
relations and communications.
Streem will report directly to CEO Bill Aldinger and work with agency of
record Edelman Worldwide to create media relations programs targeted to
national financial publications, and community relations programs
highlighting consumer education for Household's middle-class consumer
'Hopefully in addition to raising awareness, we can impact the ability
of working-class folks in the US to deal more effectively with their
finances,' said Streem.
Streem also hopes to bring media attention to company's
Household gives to the United Way and other charities. In addition, it
gives its 14,000 local offices in 14 states leeway to make their own
local philanthropic investments.
The company is also considering corporate advertising to further boost