NEW YORK: Morgan Stanley, which is currently in the midst of a
major rebranding project, is quietly casting around for a PR firm.
A source close to the talks confirmed that the bank was involved in
discussions with several agencies about their capabilities.
Morgan Stanley does not have an agency of record, but works with a
handful of firms on a project basis, including Edelman. It's thought
that the search will be for an agency to promote Morgan Stanley's
individual investors group.
The bank unveiled a new logo on April 2, following a decision to drop
the Dean Witter from its name.
It is currently running ads in The Wall Street Journal, The New York
Times and USA Today, emphasizing its latest initiative, 'Well
Morgan Stanley came under fire earlier this year for inviting President
Clinton to speak at a company event.
The firm received numerous complaints from customers, some of whom
closed their accounts.