Cement companies and strip clubs are not the only firms pitching
their brands to HBO's monster hit The Sopranos.
The Food Network (TFN) recently scored a coup when kingpin Mafia wife
Carmela Soprano whipped up a dish of 'Mario Batali's string beans with
But, as TV Guide revealed, Batali's delish dish was not due to be
unveiled until spring 2002 when the Mario Eats Italy series is
Batali has reportedly been 'besieged' with requests for the recipe and
TV Guide graciously printed it in full last week.
TFN has a long friendly relationship with HBO, pitching all sorts of
tasty tidbits, said Amy Voll, TFN's director of PR. When HBO wants a new
recipe, they are put directly in touch with Batali.
'I think it had a lot to do with the nature of the show and the fact
that Batali has a huge New York restaurant presence,' Voll
Cooking seems to be of great interest to the show's producers. The
Soprano household was recently shown watching the program of another
Food Network icon, Emeril Lagasse.