The sparkiest PR ideas are often found in the most unlikely
Take Coach-light Park, a Colorado RV park which earlier this year found
fame as the place that the Texas Seven holed up in before being
The fugitives, who had killed a Texan policeman, lived anonymously and
attended Bible study at the camp until owners Gina and Wade Holder
turned them in and collected a reward.
Seems the Holders know a thing or two about the power of PR and have
launched a line of T-shirts and coffee mugs emblazoned with their Web
site address and slogans like 'Where the Texas Seven met the Power of
God,' and 'Escape to the Rockies, temporary home of the Texas
Mrs. Holder is sanguine about her brush with fame, adding that she had
less trouble with the Texas Seven than with reporters. 'The media were
pigs,' she told the Dallas Morning News recently. 'I'm still cleaning up
everything they left behind.'