LAST CALL: Small town folks make big PR play

The sparkiest PR ideas are often found in the most unlikely

places.



Take Coach-light Park, a Colorado RV park which earlier this year found

fame as the place that the Texas Seven holed up in before being

captured.



The fugitives, who had killed a Texan policeman, lived anonymously and

attended Bible study at the camp until owners Gina and Wade Holder

turned them in and collected a reward.



Seems the Holders know a thing or two about the power of PR and have

launched a line of T-shirts and coffee mugs emblazoned with their Web

site address and slogans like 'Where the Texas Seven met the Power of

God,' and 'Escape to the Rockies, temporary home of the Texas

Seven.'



Mrs. Holder is sanguine about her brush with fame, adding that she had

less trouble with the Texas Seven than with reporters. 'The media were

pigs,' she told the Dallas Morning News recently. 'I'm still cleaning up

everything they left behind.'



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