LAST CALL: 'Blow' mirror souvenirs reflect badly on New LineCinema

With gorgeous creatures like Johnny Depp and Penelope Cruz as the

film's leads, Blow would seem to have little need for any of those goofy

studio gimmicks to pump up press coverage for the recently released

film.



But promo souvenirs are de rigueur in Tinseltown, and New Line Cinema

thought it had the perfect novelty item to distribute at advance

screenings of its newest flick: pocket-sized mirrors that mysteriously

resemble the cocaine-cutting boards used by drug dealers and users.



According to a recent story in the New York Post, drug rehab counselors

and other anti-drug activists are up in arms about the message such

mirrors - which were also handed out at bars and sporting events in

recent weeks - give teens.



However, representatives at New Line don't seem too concerned about the

uproar. Corporate communications SVP Steve Elzer glossed right over the

keepsakes themselves and 'snorted' at all the controversy: 'Anyone who

sees Blow recognizes that this highly acclaimed film does not promote or

glorify the use of drugs,' he pointed out, sniffily. (That's quite

enough gratuitous drug references, thanks - Ed.)



Um, sure. We at PRWeek are just wondering what's next in the wacky world

of Hollywood buzz factories.



Can we look forward to candy 'fags' to promote Bridget Jones? Or how

about clip-on mullets for David Spade's new comedy Joe Dirt? Now that's

truly offensive.



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