ROCHESTER, NY: Eastman Kodak is looking for a PR agency to promote
its major new InfoImaging business strategy. The initiative aims to
ensure that Kodak capitalizes on the growing popularity amongst
consumers of digital photography.
Company literature touts InfoImaging as a dollars 225 billion industry
divided into three categories: infrastructure, such as imaging software;
implementation, such as printers and digital cameras; and services, such
as document preservation.
Anthony Sanzio, Kodak's director of technology PR, said InfoImaging is
considered critical to the company and PR will reflect the changing
nature of Kodak, as well as promote the overall idea of InfoImaging.
'Kodak is transforming itself and we want to communicate that to the
outside world in an overarching campaign,' said Sanzio. 'Everything we
do and every product we introduce will support InfoImaging.'
Kodak has already launched TV ads linking the company brand with digital
Citigate Cunningham and Weber Shandwick Worldwide, both of which already
handle some Kodak business, have been invited to pitch for the
Fleishman-Hillard and Ogilvy have also returned the RFP. According to
Sanzio, the firms will present oral presentations over the next few
weeks with a final decision expected by mid-May.