SACRAMENTO, CA: Citing a slowdown in the technology sector, Ketchum
has shut its office in the California state capital.
Largely a satellite office for Los Angeles and Silicon Valley,
Ketchum/Sacramento housed just a handful of employees and serviced
mainly tech business.
According to agency spokesperson Mindy Rubenstein, at least one of the
'fewer than five' staffers will be relocating to another Ketchum
All business handled from the Sacramento office has been redistributed
to Silicon Valley and LA.
While Rubenstein emphasized that Sacramento's closing was an 'isolated'
situation, it has not been the only problem for Ketchum. While the
agency's West Coast consumer, corporate and healthcare business looks to
be holding strong, the recent loss of longtime Silicon Valley client Sun
Microsystems has reportedly cost the firm's tech practice dollars 2
million. In addition, Ketchum/San Francisco and LA both had more than
their fair share of now-sputtering dot-com clients on the roster.