ROY, UT: Publicis Dialog has picked up a dollars 2-3 million PR
assignment from disc and drive maker Iomega, after PainePR dropped it
earlier this year.
Andy Hopson, Publicis president, wouldn't comment on the size of the
Iomega account, but said Publicis offices in New York and Salt Lake City
will handle it.
Parent Publicis will handle advertising for the new client.
Iomega is in need of some good product PR. Last week the company settled
a class action lawsuit with millions of customers who complained of
defects in Iomega disc drives.
Paul Wood, SVP and GM of Paine's New York office, said of his firm's
decision to stop working with Iomega: 'We just had different views on
the direction of the business.' The relationship ended in December,
though Paine kept working on assignments through early January.
Wood also wouldn't comment on the fees he was collecting from Iomega,
but said he's already replaced them with new clients in the New York
Iomega hired Paine last year after an extensive search. Paine opened its
New York office late last year to handle business from Iomega,
Blockbuster, Procter & Gamble, Polaroid and DirecTV.
Hopson lists Iomega among many new account wins including Principal
Financial Group, Whole Foods and ABC radio.