Iomega finds new PR home: Publicis

ROY, UT: Publicis Dialog has picked up a dollars 2-3 million PR

assignment from disc and drive maker Iomega, after PainePR dropped it

earlier this year.

Andy Hopson, Publicis president, wouldn't comment on the size of the

Iomega account, but said Publicis offices in New York and Salt Lake City

will handle it.

Parent Publicis will handle advertising for the new client.

Iomega is in need of some good product PR. Last week the company settled

a class action lawsuit with millions of customers who complained of

defects in Iomega disc drives.

Paul Wood, SVP and GM of Paine's New York office, said of his firm's

decision to stop working with Iomega: 'We just had different views on

the direction of the business.' The relationship ended in December,

though Paine kept working on assignments through early January.

Wood also wouldn't comment on the fees he was collecting from Iomega,

but said he's already replaced them with new clients in the New York


Iomega hired Paine last year after an extensive search. Paine opened its

New York office late last year to handle business from Iomega,

Blockbuster, Procter & Gamble, Polaroid and DirecTV.

Hopson lists Iomega among many new account wins including Principal

Financial Group, Whole Foods and ABC radio.

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