INTERNATIONAL: News in brief

SAN FRANCISCO: Vitasoy USA, a leading producer of soy beverages and

food products, has re-enlisted San Francisco-based Fineman Associates

for a new PR and branding initiative. Fineman, which handled Vitasoy

from 1996 to 1999 before the company brought its PR in-house, was tapped

to conduct a national campaign to generate increased consumer awareness

for Vitasoy's established brands and its growing distribution of new

products.



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