INTERNATIONAL: News in brief

SAN FRANCISCO: Vitasoy USA, a leading producer of soy beverages and

food products, has re-enlisted San Francisco-based Fineman Associates

for a new PR and branding initiative. Fineman, which handled Vitasoy

from 1996 to 1999 before the company brought its PR in-house, was tapped

to conduct a national campaign to generate increased consumer awareness

for Vitasoy's established brands and its growing distribution of new


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in