INTERNATIONAL NEWS: US military issues RFP for recruitment task

WASHINGTON: The US armed forces is looking for a full-service

marketing agency to help it with recruitment and retention. The focus is

more on the general American public and influencers of youth, rather

than on the youth themselves, whom the individual military services

target directly.



The Defense Supply Service-Washington (DSS-W) will issue an RFP in May

on behalf of the Defense Manpower Data Center (DMDC). The center is

managed by the Office of the Under Secretary of Defense for Personnel

and Readiness, which supports the recruitment efforts of the four

branches of the US armed forces.



The contract has a large PR component to it that includes media

relations, Web site development, strategic planning and research, and

conference and event planning at both the national and local levels.



Anita Lancaster, spokesperson for DSS, declined to reveal any details or

budget, but said that the previous budget was about dollars 17 million

annually.



The work was being done by Bates Advertising USA, but the agency is at

the end of its five-year contract (one year with four renewable

options).



West Coast agencies need not apply. The DMDC wants a contractor within a

three-hour flight from Washington, DC. Agencies that currently work for

a branch of the armed forces must get clearance from that organization

to compete.



The RFP will be posted on the DSS-W home page (at

http://dssw.army.pentagon.mil/dssw/index.html); no hard copies will be

distributed.



No decision has yet been made as to whether there will be a bidder's

conference.



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