WASHINGTON, DC: The Coalition for Affordable Quality Healthcare
(CAQH), in conjunction with its agency The Hawthorne Group, is enlisting
physicians to go on talk shows and radio programs to discuss the problem
of antibiotics misuse. The effort is part of a PR campaign to halt the
spread of 'superbugs.' The campaign, called Save Antibiotic Strength, is
based on Centers for Disease Control guidelines for antibiotics. When
used incorrectly, the drugs can create resistant strains of bacteria,
giving rise to superbugs that are far more difficult to treat.