WASHINGTON: A consortium of public health organizations last week
awarded Hill & Knowlton a multimillion dollar contract to raise
awareness of and funds for the US' public health system.
The eight organizations collectively known as the Public Health Brand
Identity Coalition include the American Public Health Association, the
Association for Maternal and Child Health Programs and the Association
of Schools of Public Health. The coalition issued an RFP last August
after research indicated that 78% of Americans were unaware of the
services they provide.
H&K, which won the account after a three-way bid with two undisclosed
agencies, will seek to raise public awareness of the organizations'
charters, in part to help them secure government funding for their work.
James Friedman, H&K senior managing director, said, 'We will be working
with them to do a national campaign that will last many years - maybe
The dollar amounts for the campaign have yet to be worked out, in part
because the coalition has only dollars 50,000 on hand. But according to
Friedman, fund-raising company Odell Simms has been hired to help
generate the millions.