INTERNATIONAL NEWS: H&K to build health consortium profile

WASHINGTON: A consortium of public health organizations last week

awarded Hill & Knowlton a multimillion dollar contract to raise

awareness of and funds for the US' public health system.

The eight organizations collectively known as the Public Health Brand

Identity Coalition include the American Public Health Association, the

Association for Maternal and Child Health Programs and the Association

of Schools of Public Health. The coalition issued an RFP last August

after research indicated that 78% of Americans were unaware of the

services they provide.

H&K, which won the account after a three-way bid with two undisclosed

agencies, will seek to raise public awareness of the organizations'

charters, in part to help them secure government funding for their work.

James Friedman, H&K senior managing director, said, 'We will be working

with them to do a national campaign that will last many years - maybe


The dollar amounts for the campaign have yet to be worked out, in part

because the coalition has only dollars 50,000 on hand. But according to

Friedman, fund-raising company Odell Simms has been hired to help

generate the millions.

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