SAN FRANCISCO: To expand coverage in a region considered critical
to the global economy, Business Wire entered into an agreement last week
for its news releases to be translated into Arabic and distributed to
member agencies of the Federation of Arab News Agencies (FANA), which is
based in Beirut, Lebanon.
FANA is a 26-year-old consortium of 18 Middle East news agencies in
countries including Jordan, Sudan, Syria, Iraq, Qatar, Kuwait, Lebanon,
Libya, Yemen and Oman.
Releases will also go out to Emirates News Agency, Agence Tunis Afrique
Presse, Algerie Presse Service, Saudi Press Agency, Palestine News
Agency, Middle East News Agency, Maghreb Arabe Presse and Agence
Neil Hershberg, Business Wire's VP of global media, said FANA's reach
was attractive to Business Wire, which was eager to expand its Middle
'It's easier to deal with one entity and this was an opportunity to
cover an entire region through one agreement,' said Hershberg.
Rival PR Newswire has worked since January 1994 with the Middle East
News Agency, which transmits in Arabic and English to Egypt, Bahrain,
Israel, Saudi Arabia, Jordan, Lebanon, Syria, Oman, Kuwait, Qatar,
United Arab Emirates, Morocco, Yemen, Algeria and Tunisia.
PRN has also worked in English and Hebrew with Tel Aviv-based Israeli
News Agency since the mid-1990s, as well as its own Tel Aviv office, PR
Prior to Business Wire's new deal, it had a piecemeal agreement in 21
countries and regions in the Middle East.