Business Wire, FANA agree on Arabic press distribution

SAN FRANCISCO: To expand coverage in a region considered critical

to the global economy, Business Wire entered into an agreement last week

for its news releases to be translated into Arabic and distributed to

member agencies of the Federation of Arab News Agencies (FANA), which is

based in Beirut, Lebanon.



FANA is a 26-year-old consortium of 18 Middle East news agencies in

countries including Jordan, Sudan, Syria, Iraq, Qatar, Kuwait, Lebanon,

Libya, Yemen and Oman.



Releases will also go out to Emirates News Agency, Agence Tunis Afrique

Presse, Algerie Presse Service, Saudi Press Agency, Palestine News

Agency, Middle East News Agency, Maghreb Arabe Presse and Agence

Mauritianienne di'Information.



Neil Hershberg, Business Wire's VP of global media, said FANA's reach

was attractive to Business Wire, which was eager to expand its Middle

East coverage.



'It's easier to deal with one entity and this was an opportunity to

cover an entire region through one agreement,' said Hershberg.



Rival PR Newswire has worked since January 1994 with the Middle East

News Agency, which transmits in Arabic and English to Egypt, Bahrain,

Israel, Saudi Arabia, Jordan, Lebanon, Syria, Oman, Kuwait, Qatar,

United Arab Emirates, Morocco, Yemen, Algeria and Tunisia.



PRN has also worked in English and Hebrew with Tel Aviv-based Israeli

News Agency since the mid-1990s, as well as its own Tel Aviv office, PR

Newswire Israel.



Prior to Business Wire's new deal, it had a piecemeal agreement in 21

countries and regions in the Middle East.



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