R&A bucks recent trend, adds staffers to service new clients CCFCand Acura

LOS ANGELES: At a time when most PR agencies are paring back staff,

LA-based independent Rogers & Associates (R&A) has announced plans to

increase its work force by at least 20% to service new business from

Acura and the California Children and Families Commission (CCFC).

The firm, which currently has about 90 full-time employees, is seeking

to fill 18 newly created positions intended to service the recently

awarded CCFC business - a three-year, dollars 36 million contract to

educate state residents on the importance of early childhood

development. The added jobs range from LA-based management

supervisor-level posts to regional field reps who will be based in

various communities throughout the state.

In addition, R&A's win of the Acura account away from long-time agency

of record Ketchum last November has the firm seeking five more executive

positions ranging from VP to account executive. R&A has handled

corporate and division PR for American Honda Company, Acura's parent

company, since 1998.

Besides the planned additions, R&A has already hired eight executives to

service new business and expanded responsibilities from existing

clients such as Washington Mutual, the White House Office of National

Drug Control Policy and AT&T Wireless.

New hires include Amber Moore, former assistant communications director

for Child Trend, a Washington, DC-based nonprofit, who joined as an

account supervisor for the CCFC account. Also signing on with R&A are

senior account executive Jon Fitzsimmons, a former auto writer who will

work on the Honda account and senior account executive Kim Hale, a

former Edelman exec who will service the Acura business.

R&A chairman Ron Rogers attributed the recent agency growth to luck and

diversity: 'Everything seems to just be happening at once here,' he

admitted, referring to recent new business wins. 'We also probably

haven't been hit as hard (by the economic downturn) because of the

variety of our work, with about 50% of our billings coming from

government contracts and the other half coming from private sector


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