LOS ANGELES: At a time when most PR agencies are paring back staff,
LA-based independent Rogers & Associates (R&A) has announced plans to
increase its work force by at least 20% to service new business from
Acura and the California Children and Families Commission (CCFC).
The firm, which currently has about 90 full-time employees, is seeking
to fill 18 newly created positions intended to service the recently
awarded CCFC business - a three-year, dollars 36 million contract to
educate state residents on the importance of early childhood
development. The added jobs range from LA-based management
supervisor-level posts to regional field reps who will be based in
various communities throughout the state.
In addition, R&A's win of the Acura account away from long-time agency
of record Ketchum last November has the firm seeking five more executive
positions ranging from VP to account executive. R&A has handled
corporate and division PR for American Honda Company, Acura's parent
company, since 1998.
Besides the planned additions, R&A has already hired eight executives to
service new business and expanded responsibilities from existing
clients such as Washington Mutual, the White House Office of National
Drug Control Policy and AT&T Wireless.
New hires include Amber Moore, former assistant communications director
for Child Trend, a Washington, DC-based nonprofit, who joined as an
account supervisor for the CCFC account. Also signing on with R&A are
senior account executive Jon Fitzsimmons, a former auto writer who will
work on the Honda account and senior account executive Kim Hale, a
former Edelman exec who will service the Acura business.
R&A chairman Ron Rogers attributed the recent agency growth to luck and
diversity: 'Everything seems to just be happening at once here,' he
admitted, referring to recent new business wins. 'We also probably
haven't been hit as hard (by the economic downturn) because of the
variety of our work, with about 50% of our billings coming from
government contracts and the other half coming from private sector