FOOTHILL RANCH, CA: TV's latest style icon Debra Messing, who stars
in NBC's Will & Grace, typically graces fashion mag pages draped in
pricey gowns from such designers as Ralph Lauren. But when TV's diva du
jour appeared on the cover of a recent TV Guide, it was a dress by cheap
and cheerful label Wet Seal's (admittedly slightly upscale) sister
brand, Arden B, that graced her lithe figure.
Savvy PR and a bit of serendipity by the Orange County, CA-based
teenybopper retail clothing chain was behind the multi-million
Glamour Girl Productions principal Tara Solomon, a former beauty and
fashion writer and well-known Miami Beach socialite, certainly knew the
hip Hollywood folks to contact for her new client. However, she admits
luck was a part in the Messing coup.
'I sent over samples to the show's costumer, who chose outfits for Grace
and Karen to wear on the air. And then Debra saw a dress in the line she
just really liked and ended up wearing it to the season premiere where
she was photographed,' said Solomon.
And that's not the only high-profile placement Solomon has achieved for
Arden B. Entertainment Tonight hosts Julie Moran and Jann Karl both
have begun to sport clothing from the line, which targets
fashion-forward women ages 19-35, and Sharon Case of The Young and the
Restless was pictured in this month's InStyle wearing an Arden B. The
clothes have also received free play in layouts for mags such as
Glamour, Cosmopolitan, and Lucky.
Glamour Girl is enjoying the fruits of its labor. Because of Solomon's
success with Arden B, Wet Seal is in negotiations with her to take on
its brand too. Up until now, Wet Seal, which has 500-plus stores in 42
states, has been handled by LA-based Global Fusion.