NEW YORK: Burson-Marsteller has launched a Reputation Capital
Consulting Services Group, which will encompass its corporate reputation
research and sponsorship of the Fortune/Roper Corporate Reputation
Index. Burson and parent company Young & Rubicam have invested more than
dollars 55 million in research into corporate and CEO reputations. Dr.
Leslie Gaines-Ross, Burson's chief knowledge & research officer, will
lead the group.