NEW YORK: Burson-Marsteller has launched a Reputation Capital

Consulting Services Group, which will encompass its corporate reputation

research and sponsorship of the Fortune/Roper Corporate Reputation

Index. Burson and parent company Young & Rubicam have invested more than

dollars 55 million in research into corporate and CEO reputations. Dr.

Leslie Gaines-Ross, Burson's chief knowledge & research officer, will

lead the group.

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