New VP of comms joins Kmart team

TROY, MI: Kmart has picked up a new VP of communications in veteran

DaimlerChrysler PR person Lori McTavish, but lost its chief marketing

officer, Brett Willis, after just four months.

McTavish will oversee internal and external communications, community

affairs and public policy.

Willis, hired late last year as CMO, quit for personal reasons. He was

brought on board by Kmart CEO Chuck Conaway to rejuvenate marketing

efforts and was behind the recent rebirth of the Kmart Blue Light

Special. Willis had reported directly to Kmart's president/COO, who will

now oversee marketing.

McTavish's new duties will be comparable to those of Shawn Kahle,

longtime Kmart VP of corporate affairs, who lost her job last year as

part of a reorganization that occurred when Willis arrived (PRWeek,

December 18, 2000).

McTavish most recently served as senior manager, corporate media

relations for DaimlerChrysler. Her departure is another blow to the auto

maker's communications department that already had been hurt by multiple

defections since the merger.

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