ROCKVILLE, MD: Matthews Media Group (MMG) has won a five-year,
dollars 23 million contract to provide PR support to the National
Cancer Institute (NCI).
MMG has worked with NCI - one of the 25 centers of the National
Institutes of Health - on a project basis in the past.
'NCI has responsibility for people with cancer, survivors of cancer,
family members, healthcare professionals and social workers,' said Molly
Mahoney Matthews, MMG's president and CEO. 'We will work across their
branches to give them whatever communications support they need.'
Among MMG's first tasks for NCI is a branding project to increase
awareness of the institute's full range of projects. 'One thing people
don't really know is that they do an enormous amount of clinical
research,' Matthews said.