LAST CALL: Alaskans drink up Natl. Poetry month

Alaska has always done things differently than the lower 48 states.

The Alaska Council of the Arts is adding to that image with its latest

PR campaign.



Looking for a way to promote National Poetry month in April, the council

hooked up with an Anchorage brewery to print poems on beer bottle

labels.



'We're just helping to make people aware of the arts,' explains Shannon

Planchon, associate director of the council. The group also wants to

dispel the myth that poetry and the arts in general are only for the

elite.



The council's budget was less than dollars 2,000, but the beer bottle

poetry has caught the media's attention. Planchon has fielded calls from

the AP, the BBC, the Canadian Broadcasting Company and even a newspaper

from Gary, IN, another beer-drinking hot spot.



The poetry laced beer bottles have produced some interesting scenes in

local bars, Planchon adds. 'It was very entertaining, it gets more

entertaining as the evening goes on and the readings get more and more

dramatic,' she says. No doubt, it's difficult not to be dramatic when

reading such works as The Beer Ballad in a packed Alaskan bar.



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