Interros' global PR goes to Ketchum

WASHINGTON: Russian financial conglomerate Interros has tapped

Ketchum for a global PR campaign aimed at increasing its own visibility

and stimulating investment in Russia.



Interros, which owns companies in the financial, mining, media and

manufacturing sectors, approached Ketchum about the campaign six months

ago. The agency was chosen based on work it did in 1997 with Unixem

bank, now owned by Interros.



Monica Marshall, SVP and head of Ketchum's Washington corporate group,

said the Unixem work was halted when the Russian economy slowed

down.



'Then (Interros) contacted us again and said they wanted to resume a

visibility campaign,' she explained.



Ketchum/Washington will spearhead the American arm of the campaign,

which will target financial media and investment analysts. The European

arm will be based out of the London office.



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