WASHINGTON: Russian financial conglomerate Interros has tapped
Ketchum for a global PR campaign aimed at increasing its own visibility
and stimulating investment in Russia.
Interros, which owns companies in the financial, mining, media and
manufacturing sectors, approached Ketchum about the campaign six months
ago. The agency was chosen based on work it did in 1997 with Unixem
bank, now owned by Interros.
Monica Marshall, SVP and head of Ketchum's Washington corporate group,
said the Unixem work was halted when the Russian economy slowed
'Then (Interros) contacted us again and said they wanted to resume a
visibility campaign,' she explained.
Ketchum/Washington will spearhead the American arm of the campaign,
which will target financial media and investment analysts. The European
arm will be based out of the London office.