INDIANAPOLIS: The Tobacco Executive Board, a group created by the
State of Indiana to reduce smoking, has issued a dollars 30 million RFP
to develop and implement a marketing campaign to reduce adult and youth
tobacco use. The budget is dollars 6 million-dollars 7 million per year
for the life of the contract, which is one year with three renewable
Under the terms of the agreement between the states' attorneys general
and the tobacco companies, Indiana receives between dollars 130.8 and
dollars 171.2 million a year. According to the Campaign for Tobacco
Free Kids, the Hoosier State should be spending between dollars 34.8 and
dollars 95.8 million annually on tobacco prevention programs.
The PR portion calls for development and execution of a plan to support
the media advertising program; a launch event; design and production of
collateral promotional materials including logo development and
tracking of media relations activities.
Other duties that may fall into the PR area include outreach components
at statewide annual events, such as the Indiana State Fair, and
strategies to reach minority audiences. In fact, each respondent must
have minority business participation either through sub-contractors or
second-tier participation with common suppliers that could include
courier services and office supplies.
RFPs are due May 25. A process to determine a lead agency should be made
fairly quickly since the Board hopes to start the contract July 1.
More states are expected to issue solicitations in the near future.
Pennsylvania's is expected in May and Maryland's in July.
Despite the flurry of proposals hitting the streets, Campaign for
Tobacco Free Kids, an organization started by Bill Novelli, founder of
Porter Novelli, claims the states are not living up to their promise to
spend the tobacco money.
In a recently released report, 17 states have made 'substantial
commitment to fund tobacco prevention and cessation.' However, of these
states, only six met the minimum funding levels recommended by the
Center for Disease Control. The report says two of these states, Arizona
and California, fund their programs from state tobacco excise taxes, not