Cincinnati gets down to business of repairing image

CINCINNATI: The Greater Cincinnati Chamber of Commerce is meeting

with local business leaders and PR firms to determine what steps it

should take to undo damage to the city's business image.

At the same time, local business groups are planning PR efforts to

entice consumers back into areas of Cincinnati hit by recent


'We want to bring together the best talent in the city, explore how much

work we have to do and then roll up our sleeves and do it,' said Raymond

Buse, the chamber's manager of PR.

The chamber has worked with Dan Pinger PR in the past but met last week

with a range of top local PR people to assess the damage recent riots

have done to local efforts to entice businesses to Cincinnati.

Smaller groups have already begun efforts to bring shoppers back to

hard-hit areas of the city. Bob Schneider, president of the Over the

Rhine Chamber of Commerce, has been talking to the media and reaching

out to local groups to encourage people to keep frequenting the shopping

and entertainment venues in his area.

Downtown Cincinnati, a group promoting downtown business development,

has met with Schneider's group and other local business organizations to

discuss PR efforts. It wants to raise funds and will call on PR firms

and local media to contribute services to help it launch a new image

campaign in the next week or two.

- See The Big Pitch, p. 10.

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