CAREERS: My Big Break

'When I finished my degree in communications I knew exactly which

field of PR I wanted to work in: Hispanic PR. I wanted to use my own

background as a springboard to a career and thought it would keep me in

tune with my own community. The problem was my resume was horribly weak

and showed no experience.



The next day, I called Hispanic ad agency Bromley's PR department and

offered my services for free. Before I knew it, I was working 20 to 35

hours a week... still for free. Two months into this madness and just as

I was reaching my breaking point, the agency offered me a part-time job.

Four months later, I was offered a full-time position.



Since going full-time, I've taken my first assignment - a Hispanic

awareness campaign for Boy Scouts of America - to the PRWeek Awards in

New York, and I just received top honors from the Texas Public Relations

Association (TPRA) for both Community Relations and Media Relations

Campaign of the Year. I was also awarded an honorable mention in the

MS&L Global Awards competition.



For me, these wins not only prove that I can do this job, but they also

show the high quality of Hispanic PR. In the end, I feel that is the

bigger win.'



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