'When I finished my degree in communications I knew exactly which
field of PR I wanted to work in: Hispanic PR. I wanted to use my own
background as a springboard to a career and thought it would keep me in
tune with my own community. The problem was my resume was horribly weak
and showed no experience.
The next day, I called Hispanic ad agency Bromley's PR department and
offered my services for free. Before I knew it, I was working 20 to 35
hours a week... still for free. Two months into this madness and just as
I was reaching my breaking point, the agency offered me a part-time job.
Four months later, I was offered a full-time position.
Since going full-time, I've taken my first assignment - a Hispanic
awareness campaign for Boy Scouts of America - to the PRWeek Awards in
New York, and I just received top honors from the Texas Public Relations
Association (TPRA) for both Community Relations and Media Relations
Campaign of the Year. I was also awarded an honorable mention in the
MS&L Global Awards competition.
For me, these wins not only prove that I can do this job, but they also
show the high quality of Hispanic PR. In the end, I feel that is the