NEW YORK: Cost-cutting and other restructuring measures have
allowed the Public Relations Society of America (PRSA) to move back into
the black, posting a dollars 300,000 profit for the first quarter of
After a dismal financial year in 2000, when the society reported a loss
of dollars 678,893, PRSA CEO Kathy Lewton also reported an improvement
in several other leading indicators. Membership grew by 8%; there was a
record number of entries for the Silver Anvils; the troublesome iMIS
member database is now 'up and running'; and expenses came in 7% below
an already slashed budget. The only blot was advertising revenues on
Tactics and The Strategist, which have been hit by the downturn.
COO Catherine Bolton reported that the final stage of PRSA's staff
reorganization was nearly complete. Recent staff hires include Linda
Burnett as chief administrative officer; the full-time appointment of
interim CFO John Colletti; and John Robinson in the new position of
director of marketing and sales.