PRSA rebounds from disastrous year to post profit for first quarterof 2001

NEW YORK: Cost-cutting and other restructuring measures have

allowed the Public Relations Society of America (PRSA) to move back into

the black, posting a dollars 300,000 profit for the first quarter of


After a dismal financial year in 2000, when the society reported a loss

of dollars 678,893, PRSA CEO Kathy Lewton also reported an improvement

in several other leading indicators. Membership grew by 8%; there was a

record number of entries for the Silver Anvils; the troublesome iMIS

member database is now 'up and running'; and expenses came in 7% below

an already slashed budget. The only blot was advertising revenues on

Tactics and The Strategist, which have been hit by the downturn.

COO Catherine Bolton reported that the final stage of PRSA's staff

reorganization was nearly complete. Recent staff hires include Linda

Burnett as chief administrative officer; the full-time appointment of

interim CFO John Colletti; and John Robinson in the new position of

director of marketing and sales.

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