News in brief

LOS ANGELES: Digital Planet, a Los Angeles-based start-up that

produces interactive Webcasts, has hired AtomicPR (formerly HypeLab) to

help promote its services to the corporate IR and PR markets. Spun off

from iXL, a well-known player in the Web consultancy business, Digital

Planet hopes to differentiate its offering from competitors in the

Webcast space with enhanced production and features such as real-time

Q&A, chat, and polling capabilities that 'make it a real, interactive PR

tool for companies,' said CEO Steve Chester. Atomic's LA office will

handle the account.

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