Hewlett-Packard adds Golin/Harris

PALO ALTO, CA: Hewlett-Packard's recent financial woes, including

layoffs and lower than expected product sales and earnings, don't seem

to have slaked the company's thirst for outside PR counsel.

According to an announcement released this week, the Palo Alto-based

company has added Golin/Harris/San Francisco to its stable of PR

agencies. Golin/SF, which has worked on various projects for HP during

the past four years, triumphed over several undisclosed competitors in a

review for three specific business units within the company's Business &

Commercial Operation (BCO) department: the partners and solutions group;

a group targeting small and medium-sized businesses; and the vertical

markets group.

It's not clear which PR firm - if any - previously handled these

assignments for HP. Golin/SF managing director Tim Johnson pointed out

that 'HP's alignment of agencies is in flux right now,' and officials

from HP did not return calls for comment.

Currently, HP works with at least four other PR agencies: Applied

Communications for corporate PR; The Hoffman Agency, which handles the

E-Services initiative; Weber Shandwick Worldwide, which oversees the

worldwide business PCs division; and Porter Novelli for consumer

products and some public affairs. While this might seem extensive, the

list actually has been pared down. In the past nearly every individual

business unit or group employed a different PR firm.

For Golin/SF, whose tech clients include Quantum and Texas Instruments,

HP is the second major new business win for 2001. In March, the office

picked up Pixar, an account it shares with Golin/LA.

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