PALO ALTO, CA: Hewlett-Packard's recent financial woes, including
layoffs and lower than expected product sales and earnings, don't seem
to have slaked the company's thirst for outside PR counsel.
According to an announcement released this week, the Palo Alto-based
company has added Golin/Harris/San Francisco to its stable of PR
agencies. Golin/SF, which has worked on various projects for HP during
the past four years, triumphed over several undisclosed competitors in a
review for three specific business units within the company's Business &
Commercial Operation (BCO) department: the partners and solutions group;
a group targeting small and medium-sized businesses; and the vertical
It's not clear which PR firm - if any - previously handled these
assignments for HP. Golin/SF managing director Tim Johnson pointed out
that 'HP's alignment of agencies is in flux right now,' and officials
from HP did not return calls for comment.
Currently, HP works with at least four other PR agencies: Applied
Communications for corporate PR; The Hoffman Agency, which handles the
E-Services initiative; Weber Shandwick Worldwide, which oversees the
worldwide business PCs division; and Porter Novelli for consumer
products and some public affairs. While this might seem extensive, the
list actually has been pared down. In the past nearly every individual
business unit or group employed a different PR firm.
For Golin/SF, whose tech clients include Quantum and Texas Instruments,
HP is the second major new business win for 2001. In March, the office
picked up Pixar, an account it shares with Golin/LA.