CHICAGO: Cohn & Wolfe is shuttering its Chicago office and trying
to place the location's 11 employees with other WPP agencies.
Sister agencies with Chicago offices are Burson-Marsteller, Hill &
Knowlton and Ogilvy.
The move comes on the heels of 30 other company-wide layoffs (PRWeek,
Chicago clients are being contacted to see if their business can be
transferred to other C&W offices or WPP agencies, said Steve Aiello, C&W
The agency's 11-year-old Chicago office had not been meeting company
expectations recently. 'That market never performed as well as some of
our other offices,' admitted Aiello.
The office had revenues of about dollars 3 million in 1998 and dollars
2.5 million in 1999. In early 2000, Rose Ann Anschuetz left as head of
the office after disagreeing with Aiello on its future growth
possibilities. She since has become head of the local Publicis Dialog
At the time of Anschuetz's departure, Aiello spoke of the possibility of
buying Chicago PR shops to increase the firm's presence in the crowded
market, but other firms, such as Publicis, grabbed up local independents
This February, Stuart Wilson and Ann Adams became the office's
co-general managers. Jim Kaplove, C&W CFO, said at the time that the
office would try to gain new business in food, hospitality and b-to-b
Last month, the office picked up a low-six-figure account from Lifeway
Foods, a beverage company. Other clients include Lipton and Wishbone.