PG&E creditors go with Rogers for PR

LOS ANGELES: A group of creditors left holding the bag for unpaid

bills resulting from Pacific Gas & Electric's recent bankruptcy have

hired a PR firm to help champion their cause.

Los Angeles-based Rogers & Associates was selected this week to assist

with advocacy communications and lobbying by the PG&E Creditors

Committee, a coalition of about 30,000 companies, organizations and

individuals owed money by the ailing Northern California utility.

'This is the second-largest bankruptcy proceeding in history behind

Texaco, with everyone from Bank of America to the local caterers and

tree trimmers owed dollars 8 billion overall,' said one source, who

spoke on condition of anonymity.

While numbers were not disclosed, insiders close to the review estimated

the size of the assignment budget as between dollars 50,000 and dollars

100,000 per month.

Rogers, a firm well-known for its issues management and public affairs

work in the private and public sectors, triumphed over a field of four

competitors in the pitch. Finalists included Public Strategies, Marathon

Communications and Singer & Associates.

The win is just another feather in Rogers' cap: less than two months ago

the agency bagged the three-year, dollars 36 million California Children

& Families Commission contract. It is also evidence that even though

California's tech business is ailing, state PR players are actually

benefiting from the energy crisis, especially those firms with

experience in issues management and public affairs.

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