LOS ANGELES: A group of creditors left holding the bag for unpaid
bills resulting from Pacific Gas & Electric's recent bankruptcy have
hired a PR firm to help champion their cause.
Los Angeles-based Rogers & Associates was selected this week to assist
with advocacy communications and lobbying by the PG&E Creditors
Committee, a coalition of about 30,000 companies, organizations and
individuals owed money by the ailing Northern California utility.
'This is the second-largest bankruptcy proceeding in history behind
Texaco, with everyone from Bank of America to the local caterers and
tree trimmers owed dollars 8 billion overall,' said one source, who
spoke on condition of anonymity.
While numbers were not disclosed, insiders close to the review estimated
the size of the assignment budget as between dollars 50,000 and dollars
100,000 per month.
Rogers, a firm well-known for its issues management and public affairs
work in the private and public sectors, triumphed over a field of four
competitors in the pitch. Finalists included Public Strategies, Marathon
Communications and Singer & Associates.
The win is just another feather in Rogers' cap: less than two months ago
the agency bagged the three-year, dollars 36 million California Children
& Families Commission contract. It is also evidence that even though
California's tech business is ailing, state PR players are actually
benefiting from the energy crisis, especially those firms with
experience in issues management and public affairs.