MINNEAPOLIS: Northwest Airlines has hired William Mellon as
managing director of media relations. He will start his new job on June
'He certainly will help us develop our global communications strategy
for the coming year,' said Mary Beth Schubert, a Northwest
Mellon replaces Jon Austin who left Northwest several months ago. The
company works with many PR agencies on a project basis but does not have
an agency of record.
Northwest's PR team has focused recently on issues of airport innovation
and technology. Schubert said the airline is the only major carrier to
offer Internet check-in.
Another feature is the portable agent workstation (PAW), which enables
employees to move through the terminal and check in passengers.
Last week, Northwest launched enhanced wireless options. 'This means
passengers can voluntarily change flight plans during irregular
operations,' Schubert said. 'If a flight is cancelled because of
weather, for example, instead of standing in line you can pull up
information on a computer or at a kiosk.'
Mellon has worked in corporate communications for 23 years and is a
specialist in aviation. Most recently, he managed his own PR consulting
agency in Washington, DC. He previously worked in global PR for
Rockwell, a contractor for the space shuttle. He also handled PR for the
Asia Pacific region for Boeing, and was formerly an AP reporter.