LONDON: The Superbrands organization, an independent authority on
branding, has chosen BSMG Worldwide as PR consultancy for its
Superbrands Tribute Event 2001. The event, due to take place on May 15,
will recognize and pay tribute to the strongest consumer brands. The
Superbrands Council will announce the 2001 winners from a number of new
categories on that night, and the PR remit includes consumer and trade
media relations activities leading up to, and after, the awards event.