An Ohio company has hit on a new answer to the age-old teen
question 'what should I wear to the prom?' And in the process, Manco,
the country's largest maker of duct tape, is getting massive levels of
PR for itself and its Duck brand tape.
This spring, Manco is sponsoring its first 'Stuck at Prom' contest,
asking students to dress in duct-tape formal wear. The contest offers
two dollars 2,500 scholarships to the winning couple, plus dollars 2,500
to their school.
When an NBC-TV affiliate in Boise, ID heard about a local couple wearing
a duct tape gown and tux to their prom, it leapt on the story. Other NBC
affiliates picked it up and the contest got seven million media
impressions in two days, says Theresa Brixius, Manco's communications
Brixius even dressed in duct tape herself for a photo on the company Web
site promoting the contest. 'This is just a way for teens to remember
their prom forever,' she says.
At least they won't have to worry about fitting into their prom dresses
in a few years. All they'll need to do is crack open another roll.